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- SODP Dispatch - 14 July 2023
SODP Dispatch - 14 July 2023
Joomag review, best video monetization solutions for publishers + more news & tips for digital publishers
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Happy Friday!
Today, we have a product review for our readers – an interactive all-in-one platform for digital publishers. We share how it works, our favorite features, and a few areas for improvement.
Also, check out what large media companies like The Guardian, NYT, and AP have been up to.
And, as always, we prepared a selection of tools, resources, and newsletters.
FROM STATE OF DIGITAL PUBLISHING
——— SPONSORED ———
JOOMAG REVIEW FOR 2023
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots.
Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, however, with each new year seeing the release of tools that open up creative possibilities.
Among a rather broad field of digital publishing platforms, Joomag has distinguished itself by innovating within the publishing medium itself. The platform provides integrated solutions for publishers to create mixed-media publications, combining audio, video and interactive elements to craft interactive and engaging experiences.
And it does this while removing technical barriers to entry, leaving room for publishers of all skill levels to benefit.
Read on to discover what we experienced during our hands-on time with Joomag and see what it brings to the table, the problems it solves and its limits.
MONETIZATION
10 BEST VIDEO MONETIZATION PLATFORMS IN 2023
While there have been many forms of digital content, none are as prolific or as innovative as video. From the rise of YouTube to the massive powerhouse of Netflix, video monetization platforms have become a staple of almost every digital citizen.
For publishers, video content creation is an enticing way to optimize revenue and viewer engagement. YouTube, for example, has become the most effective channel for marketers, with the platform’s ad revenue almost reaching $8 billion in the final quarter of 2022. Research into engagement shows that videos are clicked on twice as often as images.
Videos offer a level of engagement greater than any other form of media thus far and video monetization platforms can tap into this content for a new stream of revenue. However, there are a number of factors to consider before choosing one.
To help publishers find a video monetization platform best suited for them, we’ve drawn up a list of the 10 best in 2023.
ADVERTISING
WHAT IS AN AD EXCHANGE?
An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.
Over the years, ad exchanges have steadily evolved into several different forms with unique features and capabilities. As things stand, three broad categories of ad exchanges exist online in the digital marketing space. Continue reading to learn more.
PROMOTE YOUR BRAND
We are excited to announce the launch of our recently revamped partnership options, designed specifically for solution providers that want to reach their target audience and engage them in a meaningful way.
In the last 6 months, we partnered up with solution providers in the adtech, content, and CMS management space to give our readers an inside scoop on the best tools on the market, the pros and cons of various solutions, helpful guides, and more.
Now, anyone catering to the digital publishing space can easily book a promotional package with us.
RECOMMENDED NEWSLETTERS
Create wow-worthy content that raises eyebrows and revenue with The Content Strategy Reeder. Learn more
Discover how to build, grow, and monetize any digital content with Niche Media Publishing’s weekly newsletter. Learn more
Every Friday, receive the week’s 10 best resources to help you generate more income. Learn more
TOOLS AND RESOURCES
Here’s a list of AI SEO tools you may want to check out. Learn more
With this add-on, you can do keyword research, competitor research and more, all inside Google Sheets. Learn more
BITE-SIZED INDUSTRY NEWS
SEARCH
Google has implemented a fix for the Google News indexing disruption causing publishers to see a decrease in search traffic. Read more
AI
The Associated Press said it reached a two-year deal with OpenAI, the parent company to ChatGPT, to share access to select news content and technology. Read more
BUSINESS OF DIGITAL PUBLISHING
The NYT announces plans to disband its sports desk and rely on coverage from The Athletic online and in print. Read more
SOCIAL MEDIA
Instagram is planning to bring its branded content tools to Threads, giving marketers a way to get involved with paid promotion on the app while advertising is still off limits. Read more
BUSINESS OF DIGITAL PUBLISHING
The Guardian plans to launch a digital European edition in fall 2023, joining its UK, US, Australia, and international editions. Read more