SODP Dispatch - 14 July 2023

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JOOMAG REVIEW FOR 2023

The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots.

Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, however, with each new year seeing the release of tools that open up creative possibilities.

Among a rather broad field of digital publishing platforms, Joomag has distinguished itself by innovating within the publishing medium itself. The platform provides integrated solutions for publishers to create mixed-media publications, combining audio, video and interactive elements to craft interactive and engaging experiences.

And it does this while removing technical barriers to entry, leaving room for publishers of all skill levels to benefit.

Read on to discover what we experienced during our hands-on time with Joomag and see what it brings to the table, the problems it solves and its limits.

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^MONETIZATION
10 BEST VIDEO MONETIZATION PLATFORMS IN 2023

While there have been many forms of digital content, none are as prolific or as innovative as video. From the rise of YouTube to the massive powerhouse of Netflix, video monetization platforms have become a staple of almost every digital citizen.

For publishers, video content creation is an enticing way to optimize revenue and viewer engagement. YouTube, for example, has become the most effective channel for marketers, with the platform’s ad revenue almost reaching $8 billion in the final quarter of 2022. Research into engagement shows that videos are clicked on twice as often as images.

Videos offer a level of engagement greater than any other form of media thus far and video monetization platforms can tap into this content for a new stream of revenue. However, there are a number of factors to consider before choosing one.

To help publishers find a video monetization platform best suited for them, we’ve drawn up a list of the 10 best in 2023.

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^ADVERTISING
WHAT IS AN AD EXCHANGE?

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Over the years, ad exchanges have steadily evolved into several different forms with unique features and capabilities. As things stand, three broad categories of ad exchanges exist online in the digital marketing space. Continue reading to learn more.

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PROMOTE YOUR BRAND

We are excited to announce the launch of our recently revamped partnership options, designed specifically for solution providers that want to reach their target audience and engage them in a meaningful way.

In the last 6 months, we partnered up with solution providers in the adtech, content, and CMS management space to give our readers an inside scoop on the best tools on the market, the pros and cons of various solutions, helpful guides, and more.

Now, anyone catering to the digital publishing space can easily book a promotional package with us.

Review the promotional packages here