SODP Dispatch - 1 August 2024

The future of newsrooms in the age of AI, Perplexity launches partners program, how often Google mixes ads into organic results + more

Hello, SODP readers!

In today’s issue:

  • From SODP: Monetizing sport news, the future of newsrooms in the age of AI

  • Tools & Resources: SEO Search Simulator and Animalz Revive

  • News: Perplexity is cutting checks to publishers following plagiarism accusations, Flipboard adds feeds for 60+ US-based local and regional publications + more

FROM STATE OF DIGITAL PUBLISHING

Hindustan Times Digital Q&A: The Future of Newsrooms in the Age of AI

By Andrew Thompson

Binoy Prabhakar is a journalist of 23 years with a background in print, digital and multimedia. He is presently Chief Content Officer, Hindustan Times Digital, one of India’s largest media publishers, heading a newsroom of 330 journalists. He is an entrepreneurial journalist focused on running agile and efficient newsrooms, building successful journalism products, and finding innovative business solutions.

Binoy discusses how he and his team use Gen AI tools at Hindustan Times Digital

We see AI as an enabler but are not bewitched by its prowess. We will use AI to be more efficient and better serve our audience, but we recognize journalism is a craft that is uniquely human.

- Binoy Prabhakar

Jaemark Tordecilla Q&A: The Risks and Potential of Gen AI Tools in the Media Industry

By Andrew Thompson

Jaemark Tordecilla is a Fellow at the Nieman Foundation at Harvard University, where his focus has been on studying the implications of generative AI on the media industry – from ethical issues and pitfalls to potential applications.

Binoy discusses the limitations and possibilities of AI-enabled tools, including the problem of uneven access.

I think these tools will put a spotlight on where the value really is in terms of the work that we do: actual reporting, getting to the heart of stories.

- Jaemark Tordecilla

Webinar
Monetizing Sport News in the Age of First-Party Data

Learn how to scale your first-party data collection results and maximize the revenue potential of your current data sets.

🗓️ 8 August 2024
🕓️ 4 PM Sydney | 2 PM Singapore | 11:30 AM New Delhi

67% of consumers follow sports on a regular basis via various media platforms. That’s a massive audience that presents countless opportunities for publishers.

💡What you will learn:

  • Zero party vs first party data

  • Leveraging your existing data for maximum reach

  • Generating more revenue from existing data sets

  • Learn how to create an endless loop of content that goes beyond pre-game, at-game, and post-game pieces.

Brands and sponsors Adam Mussa – the guest host – has worked with include: NRL, NBL, Rugby League World Cup, A-League, Western Bulldogs, Adelaide Crows, NAB, TAB and many more…

TOOLS & RESOURCES

🔎 SEO Search Simulator: Chrome extension

SEO Search Simulator by NightWatch simulates Google searches from different locations in real time.
See more ▸

✍️ Animalz Revive: Update old content
This tool helps you find older content on your site that needs an update, an upgrade… or both.
See more ▸

WHAT WE ARE READING

Perplexity is cutting checks to publishers following plagiarism accusations The Verge

Perplexity’s “Publishers’ Program” has recruited its first batch of partners, including prominent names like Time, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and Automattic (with WordPress participating but not Tumblr).
Read more ▸

Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds | Search Engine Journal

The analysis examined over 10,000 trending news keywords across various categories over nine weeks. Health-related queries were most likely to generate AI overviews, with a visibility rate of 29.6%.
Read more ▸

Websites are Blocking the Wrong AI Scrapers | 404 Media

Hundreds of websites trying to block the AI company Anthropic from scraping their content are blocking the wrong bots, seemingly because they are copy/pasting outdated instructions to their robots.txt files, and because companies are constantly launching new AI crawler bots with different names that will only be blocked if website owners update their robots.txt.
Read more ▸

Data: How often Google mixes ads into organic results | Search Engine Land

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Read more ▸

Flipboard Brings Local News to the Fediverse Flipboard

Flipboard adds feeds for 60+ US-based local and regional publications to the fediverse, including Texas Monthly, Honolulu Civil Beat, and CalMatters.
Read more ▸