SODP Dispatch - 25 April 2024

Free Learning Resources for Digital Publishers

In addition to the insights, guides, interviews, and solution reviews that we regularly post, we are also offering a range of event-based learning opportunities for our community of digital publishing and news media professionals.

➡️ Upcoming live event: Monetization Week

➡️ On-demand webinars that you can access any time:

• How Can Newsrooms Capitalize On Election Season To Drive Growth?

• Decoding GA4 & SEO Best Practices for Publishers

Make sure to bookmark the page and return to it often as more resources are being added on a regular basis!

10 Ways to Build a Push Notification Strategy for Publishers

By Pratik Dholakiya

Push notifications are a highly effective and engaging way for publishers to interact with their audience. However, leveraging their true potential requires building a solid, well-planned push notification strategy.

We look at 10 ways to build an impactful push notification strategy to send messages that not only captivate readers but also enhance key business performance metrics.

By Vahe Arabian

🚀 Publisher Resources

As many of you know, my team regularly reviews various publisher solutions on the market. Combined with the tools we use in our daily work, the solutions we utilize most often when working with SODP Media publisher clients, the industry experts my team and I follow, and dozens of weekly interactions with both publishers and solution providers, I have accumulated a large library of resources that publishing professionals could benefit from.

I’ve been sharing these resources with my network on LinkedIn over the last few weeks, so I thought I’d compile them here for our SODP community.

➡️ Publisher SEO: Publisher SEO is a relatively niche subset of SEO, and information can sometimes be hard to access in the public domain. I've compiled a list of great industry contributors that can greatly aid in navigating your publisher's SEO journey. See the list

➡️ Adtech: I understand the importance of adtech resources for publishers in maximizing revenue and maintaining competitiveness. That's why I've gathered a selection of valuable resources specifically tailored to the advertising publishing sector. See the list

➡️ SEO: In SEO, having the right tools at your disposal can make all the difference. Here, I'm sharing some of my go-to tools that have been instrumental in streamlining work processes and driving success for me and my team. See the list

Google Further Postpones Third-Party Cookie Deprecation In Chrome | Search Engine Journal

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned. Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year.”
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What journalists and independent creators can learn from each other | Nieman Lab

As the media industry winds its way along the precarious cliffside of collapsing business models and eroding trust in journalism, panelists asked, again and again, whether the role of the journalist is — or ought to — change.
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The Washington Post is developing an AI-powered answer tool informed by its coverage | Technical.ly

The plan is for it to be built to understand intent in user questions, rather than just relying on keywords like some other AI platforms.
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Newsletter platform Ghost adopts ActivityPub to ‘bring back the open web’ | The Verge

Ghost founder John O’Nolan recently said that federation over ActivityPub was the platform’s “most requested feature over the past few years” — a comment he made on Meta’s Threads, which itself is slowing beginning to federate.
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Press Foward’s first open call for funding focuses on historic inequalities | Poynter

It includes $100,000 each in general operating support for more than 100 newsrooms.
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