SODP Dispatch - 22 September 2023

^{OFFICE HOURS}
VIDEO CONTENT CREATION

🗓️ 26 October 2023 🕐️ 1 PM California | 4 PM New York

As a content creator and publisher, prioritizing video in your content strategy will help you achieve several outcomes like brand loyalty, traffic and revenue growth, and higher engagement rates. One article with video content receives 84% more traffic than those without, however, countless website owners have yet to incorporate video on their website.

In these office hours, Emily Brennan, Humix Manager at Ezoic, will guide you through the following learning areas:

• What makes video content creation successful

• How to set up Humix for organic video content distribution

• Content placement and monetization strategies with examples.

Learn more

^{ONLINE SUMMIT}
PUBTECH2023

🗓️ 30 November 2023 🕐️ 1 PM Singapore | 4 PM Sydney

Discover the future of digital publishing at our virtual event! Join us as we delve into the latest technological trends shaping the digital publishing landscape.

From cutting-edge AI tools to innovative content distribution strategies, this event is a must-attend for industry professionals and enthusiasts alike.

Learn more

^MONETIZATION
21 MOST POPULAR NEWS SITES WITH PAYWALLS

In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to digital devices for their online news, how we consume information is continuously changing.

These shifts have forced news outlets to explore new strategies to uphold quality reporting. One such approach is to adopt one of four types of paywalls.

Take The New York Times as a prime example of this strategy’s success. With 9.3 million digital-only subscribers as of November 2022, The New York Times’s adoption of a dynamic paywall shows readers are willing to pay for reliable, in-depth news articles.

Paywalls are pivotal in turning casual browsers into committed, paying customers. However, not all subscriber strategies are the same, with different papers embracing different approaches to paywall implementation.

We’ve examined 21 of the most popular news websites using paywalls to better understand the nature of paid subscriptions.

Read more

^{AUDIENCE DEVELOPMENT}
INDIVIDUALITY UNDERPINS BOOKTOK’S PROFOUND IMPACT ON BOOK SALES

BookTok is one of the most interesting innovations from the digital readership space. BookTok is a trend and hashtag on TikTok with such impact it won the FutureBook Person of the Year Award at the FutureBook conference in 2022.

The hashtag has rapidly eclipsed its predecessors — Instagram’s Bookgram and YouTube’s BookTube. It’s so impactful that the Frankfurt Book Fair, the world’s largest book trade fair, dedicated an entire stage to it in 2022, giving BookTokers the chance to film themselves at the BookTok Creation Corner. The book fair will feature a BookTok award in 2023.

BookTok has attracted more than 85 billion views so far, without any sign of slowing down. Books becoming viral through BookTok have seen an up to ninefold increase in sales. At the beginning of 2022, BookTok contributed to a 30% growth in print book sales for the Young Adult (YA) genre in the US, part of a 9% uptick in overall print book sales.

Read more

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