SODP Dispatch - 22 August 2024

Gen AI x Comms Industry Impact Report: Q&A Webinar with Contributors

Last week, we shared the exciting announcement of the launch of the second edition of the Gen AI x Comms Industry Impact Report produced by Media Collateral in partnership with SODP.

Join a Q&A webinar session with the report contributors and industry experts:

• Alicia Kokocinski – General Manager – Marketing & Communications, Equity Trustees

• Dr. Lisa Dethridge – Senior Research Fellow, RMIT University & Media & Technology Academic

• Scott Purcell, CFA – Co-founder, Man of Many

• Rachel Chitra David – Journalism Consultant, TrueInfo Labs

• Binoy Prabhakar – Chief Content Officer, Hindustan Times Digital

• Jaemark Tordecilla – Nieman ’24 Fellow, Harvard University

• Josh Mann – Head of Creative, Movember

🗓 29 August 2024
🕓 4 PM Sydney | 2 PM Manila | 11:30 AM Delhi

Readers Prefer To Click On A Clear, Simple Headline − Like This One

By David Markowitz, Hillary Shulman, and Todd Rogers

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?

By not complicating things.

Our research shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language.

How to Optimize Editorial Workflows for Better Content Experiences

By Vahe Arabian

The news industry is one of the slowest to embrace change, and rightfully so. Newsrooms have a lot of responsibility and must be cautious about how new tools impact them.

To effectively integrate new tools into editorial processes, publishers should:

• Make learning a dedicated part of newsroom culture.

• Minimize risks by starting small.

• Determine which business areas will benefit the most.

🔒 Paywall templates

Check out this database of 7,000+ paywall design and set-up examples if you are in search of inspiration.
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🔍️ Backlink checker
Try the free version of the Majestic backlink checking service.
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Google August 2024 core update: What we’re seeing so far |  Search Engine Land

Google unleashed the much-anticipated August 2024 core update Thursday morning. Less than 24 hours later, Google Search confirmed a ranking bug. This means Google Search is volatile right now. And many SEOs and publishers have been documenting some of what they’ve seen since the August core update rollout started.
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New Washington Post AI tool sifts massive data sets | Axios

The Washington Post on Sunday published its first-ever story built on the work of a new AI tool called Haystacker that allows journalists to sift through large data sets — video, photo or text — to find newsworthy trends or patterns.
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Google agrees to America’s first newsroom funding deal | Politico

Google and the state of California strike a deal to jointly contribute $125M+ over five years to support local news; it also includes support for an AI project.
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Google Quietly Launches New AI Crawler | Search Engine Journal

Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only crawl sites controlled by the site owners, but the documentation isn’t entirely clear on that point.
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Condé Nast Signs Deal With OpenAI | Wired

Condé Nast makes a multiyear deal with OpenAI, letting ChatGPT and SearchGPT surface stories from The New Yorker, Vogue, Vanity Fair, Bon Appetit, and Wired. The media company joins The Atlantic, Axel Springer, Vox Media, and a host of other publishers who have partnered with OpenAI.
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