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- SODP Dispatch - 21 July 2023
SODP Dispatch - 21 July 2023
Joomag review, best video monetization solutions for publishers + more news & tips for digital publishers
State of Digital Publishing
July 21, 2023
Happy Friday!
Today, let’s talk about the convergence of WordPress workflow and collaboration tools.
Three key systems have emerged to transform how we manage and collaborate editorially in WordPress: Gutenberg, Editorial Collaboration Software add-ons, and Headless CMS. Each solution offers unique features and benefits, catering to different needs and workflows.
I delve into each briefly to understand their respective strengths in the weekly Editor’s Note column:
This week I held one of our panelist sessions in the lead-up to the WordPress Publishers Performance Summit (WPPS) summit in a few weeks, which is today’s editorial note inspiration.
Publishers are always under pressure to find any incremental cost-cutting that makes a wide impact-organization wide. Andrew has gone to great lengths into generative AI in previous editions, however, with WordPress also taking a step to extend JetPack with its writing assistant, it lends to questioning where the WordPress ecosystem is next heading to support publishers.
Gutenberg, the block-based editor introduced by WordPress, has changed content creation, its user-friendly interface and extensive block library allow users to create rich and engaging layouts without coding knowledge.
On the other hand, Editorial Collaboration Software is designed to streamline the collaborative process of content creation, which is beneficial for large-scale content production, where multiple stakeholders are involved in the editing and review process. Features like real-time editing, version control, and commenting facilitate seamless communication and enhance productivity.
FROM STATE OF DIGITAL PUBLISHING
——— SPONSORED ———
10 WEBSITE PERFORMANCE METRICS PUBLISHERS SHOULD TRACK
Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content.
Regardless of the monetization model a publisher chooses — ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the easier it is to make money.
While that may seem straightforward enough, engagement is such a broad term that trying to figure out how and where to begin measuring it can be daunting. Short of speaking to every single visitor that arrives and leaves a site, it’s impossible to perfectly understand how engaged audiences actually are.
What publishers can do, however, is track a series of well-documented website metrics that paint a holistic picture of what does and doesn’t appeal to site visitors.
Some of these metrics provide insight into a site’s user experience (UX), while others shine a light on how users are consuming content. Join us as we explore these metrics to identify the data that publishers should be measuring.
TOP TOOLS
5 BEST CRM SOLUTIONS FOR PUBLISHERS IN 2023
Digital publishers need CRM systems to effectively manage their relationships with advertisers, subscribers and other stakeholders.
Publishers manage a vast amount of customer data, including subscriptions, ad placements and audience demographics. By using a CRM platform, publishers can effectively track customer behaviors, tailor their content offerings, and create targeted advertising campaigns.
Read to find out more about what we think are the top five CRM platforms for online publishers in 2023.
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TOOLS AND RESOURCES
For several days, Tugan AI has been booming in the US. Check out the craziest things Tugan AI can do – e.g., take any video from YouTube and turn it into a Twitter thread. Learn more
Check out YESEO app for Slack. It’s free. The app includes the ability to analyze published stories as well as unpublished stories. It also features GPT-3 generated data for use in your workflows and supports four different languages. Learn more
BITE-SIZED INDUSTRY NEWS
TRENDS
TikTok is the most popular news source for 12 to 15-year-olds. Read more
SEARCH
Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Read more
AI
OpenAI commits $5M to local news partnership with the American Journalism Project. Read more
CMS
Vox Media, the parent company to websites such as New York Magazine, Eater and SB Nation, will no longer use Chorus — its proprietary content management system — to power its own websites. Read more
DATA PRIVACY
Google will switch on its cookie-replacing tools for Chrome developers next week. Read more
AI
Google is reportedly testing an AI tool that can write news stories. The company has apparently presented this artificially intelligent news writer to major media organizations, including The New York Times, The Washington Post, and News Corp. Read more