SODP Dispatch - 18 January 2023

Let's recap on the latest initiatives and challenges for connecting, nurturing, growing and monetizing your audience/s.

SODP PRODUCT LAUNCH

PUBLISHER SEO COURSE IS NOW LIVE!

Our team at SODP has spent the last 6 months developing a course that’s tailored to the SEO needs of digital publishers. It’s a one-of-a-kind program that incorporates all the latest developments in the field and best practices.

We’ve personally implemented the content and technical SEO strategies introduced in this course with dozens of digital publishers and achieved outstanding results.

Publisher SEO is a +20-hr course that features videos, quizzes, templates, one-on-one coaching, and more.

Our goals is to help you build well-rounded publisher SEO knoweldge or robust SEO capabilities in-house.

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OFFICE HOURS

THE APPLICATIONS OF AI IN SEO & CONTENT

Join the January edition of SODP’s Office Hours. We will be discussing the use of AI in content creation – a hot topic in the SEO space recently.

Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, we will facilitate a roundtable discussion of the applications of AI in SEO with everyone sharing their experiences, tips and priorities for the year ahead.

WHEN: January 25 | 8 AM New York | 1 PM London | 2 PM Paris

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FROM STATE OF DIGITAL PUBLISHING

TOP TOOLS

5 CRM SOLUTIONS FOR ONLINE PUBLISHERS IN 2023

As a publisher, you must constantly look for ways to catch and retain the right audience on your website. However, without reliable data, you never know what exactly appeals to your target audience.

How do you track your audience’s actions, store and analyse audience data, and launch new campaigns that deliver exceptional results? First, you need a CRM platform.

The tool will enable you to manage all the interactions with your website audience in one interface, automate your email campaigns, centralise campaign performance data, analyse readers’ online behaviour, and more. In other words, a CRM system organises most of your business processes.

This article will briefly cover the importance of customer relationship management for online publishers and list the best CRM systems experts in the publishing industry recommend.

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FUTURE OF DIGITAL PUBLISHING

DOOH PUBLISHERS NEED TO EMBRACE HEADER BIDDING SOLUTIONS

The global proliferation of programmatic digital out of home (DOOH) advertising has meant media owners can integrate with an ever-growing number of supply-side platforms (SSPs).

Though this has helped drive the further adoption of programmatic buying within DOOH, this rapid growth has led to fragmentation and increasingly lengthy processes. The introduction of header bidding solutions has helped to address these challenges.

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RECOMMENDED NEWSLETTERS

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TOOLS AND RESOURCES

SEO

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BITE-SIZED INDUSTRY NEWS

SEO

Microsoft's Bing search engine is set to get a boost with the integration of OpenAI's ChatGPT chatbot technology. Read more

AUDIENCE ENGAGMENT

Kleiner Perkins-backed Vylo thinks the future of news is video commentary. Read more

STRATEGY

Nine Reach regional brands have adopted a “newsletter-led approach” meaning the websites are no longer their “flagship” means of content delivery. Read more

SOCIAL MEDIA

Twitter is considering selling usernames through online auctions, new report claims. Read more

SEO

Google has said that both the December 2022 helpful content update and December 2022 link spam update are now both done rolling out. Read more

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