SODP Dispatch - 18 April 2024

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Increase Your Programmatic Revenue with PROG

PROG is an independent Programmatic Lead for Publishers.

Why Choose PROG?

PROG maximises your programmatic revenue by optimising your ad stack and implementing best practices. PROG offers a cost-effective solution, providing you access to a Programmatic Lead.

PROG’s Services

1. Ad Stack Optimisation

2. Programmatic Roadmap

3. SSP Management

4. Training & Support

5. Monitoring & Daily Reporting

6. Reduce Ad Latency

7. Cookie-proof Inventory

8. First-party Data Strategy

9. Manage And Optimise Ads.txt

10. Programmatic Supply Chain Optimisation

11. Yield Management & Pricing Rules

12. Troubleshooting & Debugging

How much is your Page RPM?

Page RPM measures how much a publisher (or website) earns for every 1,000 pageviews.

This metric is critical for every publisher to know at all times. Keeping a consistent and high page RPM sets you up for success and will scale your programmatic revenue with your traffic. Especially during traffic spikes. 

PROG is offering SODP readers a free website audit. PROG will measure your current page RPM and benchmark it to show you how much your programmatic revenue could be.

Contact PROG and take action today. The more you delay, the more revenue you are losing.

Sponsored
RollerAds Review for 2024

By Kamalpreet Singh

Displaying relevant ads to users without disrupting the UX has always been a challenging tightrope for publishers to walk.

Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users barely notice can impact revenue negatively.

RollerAds is an ad network that helps publishers negotiate this tricky path by leveraging push notifications to generate extra revenue on top of what publishers already make from other ad formats such as banner and video ads. It does this without impacting the user’s browsing experience, while promising better clickthrough rates (CTR) and conversion rates.

Join us as we weigh in on RollerAds’ pros and cons and try to understand how well it delivers on its promises.

What Is a Push Notification? The Ultimate Guide

By Pratik Dholakiya

Push notifications, or push messages, aren’t just an engagement tool, they’re also a potent re-engagement strategy. Offering a level of personalization unmatched by traditional communication channels, push notifications can target inactive readers, rekindle their interest and guide them to website or in-app content.

💡 What you will learn:

• Types of push notifications

• The benefits of push notifications

• Common push notification mistakes

• Success metrics

By Vahe Arabian

🚀 Improving site load time

WordPress has unveiled a new performance plugin designed to significantly enhance website load times, aiming for near-instantaneous loading.

The plugin employs several advanced techniques, including preloading assets and optimizing images, to achieve this goal. Additionally, it provides various customization options for users to tailor performance enhancements according to their specific needs.

More details can be found here.

Pre-rendering and delaying ad load is already hard to do, and to date, specific best practices' first priority has been repeated by the Google Chrome advocacy team to help with LCP (Largest Contentful Paint). Speculative Loading is the protocol designed to be a catch-all with the hopes of site speed performance, but there could be a chance it interrupts ad loading.

Upon the initial test led by our lead developer Abdelrahman Elshiekh, he states, "The plugin helps predict where the user will hover to provide a better user experience. It can help boost site performance and improve the user experience for site visitors. But the speed score is still the same".

In conclusion, continue to adopt the best practices provided by https://web.dev/ and use the Speculation Rules plugin for testing purposes until it gets integrated into a core WordPress update.

📈 2024 USA Presidential Election SEO SERP Tracker for News Publishers

With the election on the horizon and the digital landscape more competitive than ever, understanding and adapting to real-time SEO trends is crucial. This free dashboard by Newzdash offers the insights and tools you need to optimize your content and increase your visibility in Google's Top Stories.
See more ▸

💻 On-demand webinar: Decoding GA4 & SEO Best Practices for Publishers

Whether you’re a seasoned publisher or just starting out, gain actionable insights that will reshape your approach to content, audience acquisition & engagement, and audience measurement. Grab this opportunity to learn how to grow your website.
See more ▸

Google AdSense launches new Ad Intents format for Auto ads | Search Engine Land

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).
Read more ▸

Newsweek is making generative AI a fixture in its newsroom | Nieman Lab

Newsweek has joined competitors like Business Insider in taking a relatively bullish view on the technology. “Newsweek believes that AI tools can help journalists work faster, smarter and more creatively,” reads the updated standards page. Six months into this new policy, staff writers and editors have not been required to use AI, but they are being encouraged to experiment with it to boost speed and efficiency.
Read more ▸

Brave Announces AI Search Engine – Shares Insights For SEO | Search Engine Journal

Their current search engine already serves 10 billion search queries per year which means that Brave’s AI-powered search engine is now one of the largest AI search engines online.
Read more ▸

Strategic buyers breathe new life into struggling media outlets | Axios

While the business fundamentals behind many media companies have collapsed, for many, their brand equity has remained intact.
Read more ▸

Axios Sees A.I. Coming, and Shifts Its Strategy | The New York Times

Axios changes strategy in response to AI: more events, a $1K/year membership program, and more subscription newsletters.
Read more ▸