SODP Dispatch - 16 November 2023

Content creation AI tools to check out, MagCast review for 2024, best CMS platforms for news publishers, benchmarking programmatic RPM + more tips and news for digital publishers

Hello, SODP readers!

Using AI to create content has polarized the publishing industry, with some worrying AI tools might replace humans while others arguing they’re key to boosting productivity. Love ‘em or loathe ‘em, AI tools for content creation are not only here to stay but are set to proliferate in the future. So in this edition of our newsletter, we’re including our list of best AI tools for content creation that will help publishers boost their productivity.

In today’s issue:

  • From SODP: MagCast review, best AI content creation tools, best CMS platforms for news sites

  • Resources: Social media and news research + content helpfulness analyzer

  • Tip of the week: Benchmarking good programmatic RPM for a publisher

  • News: Google alters search rankings, Google News removes magazines, The Guardian launches a long-form magazine



MagCast Review for 2024

By Kamalpreet Singh

Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition.

Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed.

We reviewed MagCast – a California-based digital magazine publishing platform that attempts to lift the veil off the complex world of app publishing through its simple yet powerful platform.

What you will learn:

  • What MagCast is, its pricing and features

  • How to get started with the dashboard

  • What we loved about MagCast

  • Where there’s room for improvement

18 Best CMS Platforms for News Sites in 2024

By Thomas Bellink

Content management systems (CMSs) are an essential component of the publishing industry, pulling together and centralizing key aspects of the editorial process. But with so many options on the market, picking the best CMS for a news website can be daunting.

We’ve organized a list of the 18 best CMS platforms for news websites.

What you will learn:

  • 6 reasons why news sites need a CMS

  • How to choose the best CMS platform

  • Best CMS platforms for news site, and their pros and cons

12 Best AI Tools for Content Creation

By Dragan Stevanovic

Months before generative AI captured the global imagination via the launch of ChatGPT in November 2022, IBM released a survey of businesses that revealed 35% were already using AI while 42% were exploring it.

Five months later and another survey revealed that the overwhelming majority of US marketing professionals – 73% – use generative AI tools in their work.

With this in mind, we’ve compiled our list of AI tools for content creations we think can help publishers and marketers level up their productivity today.

What you will learn:

  • What AI content creation tools are

  • The benefits of such tools for organizations and individuals

  • Best AI tools for content creation, and their pros and cons

How to align your editorial strategy for Search Generative Experience and conversions

Search Generative Experience gets its largest international expansion yet!

Google announced that it's bringing SGE to more than 120 new countries.

➡ What does this mean for publishers?
➡ Does the rollout of SGE make Google a publisher now?
➡ Does integrating a large language model to provide summaries to user queries mean that Google is now in the business of creating content?

To help publishers determine the best strategies for protecting their organic traffic and continuing to grow their audience, we invited industry experts to share his knowledge and predictions on the subject at PubTech2023.

  • Kiff Newby - Head of Audience Growth at News Corp Australia

  • Nikki Chowdhury - Digital Audience Lead (SEO, E-Comm & AI) at Vogue Australia

Don't miss out on their session: How to align your editorial strategy for SGE and conversions.

PubTech2023 – a virtual event for digital publishing and media professionals


By Miles Finlay (PROG)

What is a good programmatic RPM for a publisher?

Publishers with a strong audience can quickly maximize ad revenue via programmatic without having an in-house team of experts. They don’t need to plaster their pages with ads to achieve success when, depending on the device and design, two to three conservatively placed ad unit placements per page will return a high RPM.

But what is a good programmatic RPM for a publisher?

For mid-size publishers with steady, quality audiences, a $10 RPM should be considered the absolute baseline for display advertising only. Anything lower than this should cause concern, hence the need for regular audits. With a well-structured programmatic ad stack, achieving an RPM ranging from $15 to $20 and above is feasible.

However, it’s essential to remember that RPMs can be subject to fluctuations caused by various factors, such as industry dynamics, market conditions, seasonality and changes in website content, products or audience. To maximize revenue as a publisher, it’s crucial to regularly monitor your RPM, adapt your programmatic strategy as needed and remain flexible to the evolving programmatic landscape.


🛠️ Content Helpfulness and Quality SEO Analyzer

Aleyda Solís has created a GPT to help with your content quality assessment: The Content Helpfulness and Quality SEO Analyzer. Assess a page content helpfulness, relevance, and quality for your targeted query based on Google's guidelines vs your competitors and get tips!

📖 Audience engagement

Pew Research Center just published a new report on social media and news – who engages with news where and how.