SODP Dispatch - 13 June 2024

Protect Your Ad Revenue from Bots and IVT

🗓️ July 6, 2024 at 11 AM ET | 5 PM CET
➡️ Free 1-hour session

Is your website or app experiencing a surge in clicks, but your ad RPMs aren’t reflecting that growth? You could be facing a silent enemy! This hidden threat can drain your ad revenue, skew your data analytics, and damage your credibility with advertisers.

💡 Join this webinar and learn how to secure your platform from invalid traffic (IVT). Discover strategies to identify and filter out these malicious activities, protect your ad revenue, and maximize profits.

By Vahe Arabian

➡️ Balancing innovation with tradition in digital publishing

Balancing innovation with tradition in digital publishing is crucial for success. As we embrace new technologies, we must also recognize the enduring value of traditional publishing methods.

Here’s how to strike that balance effectively.

• Traditional publishing techniques have proven their worth over decades. Their rigor, editorial standards, and depth of content remain unmatched. However, in today’s fast-paced world, it’s essential to adapt these methods to current trends in online digital publishing. Integrating traditional publishing strategies into the digital age can amplify their impact.

  
  For instance, traditional publishing's meticulous fact-checking and editorial standards can be combined with the speed and accessibility of online platforms. Maintaining these high standards online enhances credibility and builds trust with our audience. Recent data suggests that audiences appreciate well-researched and credible content, even when accessed through digital mediums.
  

• Incorporating new technologies in online digital publishing doesn’t mean abandoning traditional methods. Instead, we should use them to complement and enhance traditional practices.

  
  AI-driven analytics can guide editorial decisions without compromising on quality, while social media can be leveraged to distribute well-crafted content to a broader audience. Studies show that publishers who blend traditional standards with digital strategies see a significant increase in audience engagement.

When should we adopt new technologies in digital publishing?

Whenever they add value without diluting the essence of our content. For example, using SEO best practices to increase visibility is beneficial, but it shouldn’t compromise the integrity of the writing. Surveys indicate that consumers prefer content that feels authentic and well-researched, even when accessed through digital platforms. Insights from Luxity Media emphasize the importance of combining traditional editorial quality with modern SEO techniques to maximize engagement and reach.

The key takeaway is to embrace new methods in online digital publishing while preserving the strengths of traditional techniques. This hybrid approach ensures we stay relevant with recent digital trends while maintaining the quality and depth that traditional publishing offers.

🔎 Google Case Study

Google published a case study on how Vidio brought more locally relevant video-on-demand (VOD) content to Indonesian users through Google Search.
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🔎 Study: Online News Consumer Preferences

Over 30,000 field experiments with The Washington Post and Upworthy showed that readers prefer simpler headlines (e.g., more common words and more readable writing) over more complex ones.
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How Americans Get News on TikTok, X, Facebook and Instagram | Pew Research Institute

X remains more of a news destination than other sites, but the vast majority of users on all four are seeing news-related content.
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Google to struggling sites: Focus on your audience, content quality | Search Engine Land

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan. None of this is new, none of this is easy and none of this advice will make people happy.
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Perplexity was planning revenue-sharing deals with publishers when it came under media fire | Semafor

Perplexity, the AI search startup that recently came under fire from Forbes for allegedly misusing its content, was already working on revenue-sharing deals with high-quality publishers.
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Google Warns Of Quirk In Some Hreflang Implementations | Search Engine Journal

Google noticed that there is an unintended behavior that happens when publishers combine multiple in attributes in one link element so they updated the hreflang documentation to make this more broadly known.
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Grab Them. Then Stump Them. | The New York Times

Word puzzles on LinkedIn. Logic challenges in The Washington Post. For news publishers and tech sites looking to both entice and engage users, games are serious business.
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AI news reader Particle adds publishing partners and $10.9M in new funding | TechCrunch

News-reader startup Particle is teaming up with publishers to seek out a new business model for the AI era, where AI summaries of news don’t have to mean lost revenues. The startup, built by former Twitter engineers, offers a news-reading app that helps readers understand all angles of the story by leveraging AI to summarize news from across a range of publishers.
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