SODP Dispatch - 11 August 2023

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WHAT IS A PUSH NOTIFICATION? THE ULTIMATE GUIDE

Digital publishers and editors understand the critical role of engagement in audience development. Among the numerous engagement strategies available, push notifications have emerged as an effective tool to increase reading time and foster a connection with readers.

The best push notification platforms allow publishers to send timely, relevant content teasers and updates to pique their users’ curiosity and encourage them to return to their platforms more frequently. These platforms also work independent of a publisher’s site or app, directly engaging audiences through their device or browser.

Push notifications, or push messages, aren’t just an engagement tool, they’re also a potent re-engagement strategy. Offering a level of personalization unmatched by traditional communication channels, push notifications can target inactive readers, rekindle their interest and guide them to website or in-app content.

Let’s delve deeper into what push notifications are, their benefits, types, common mistakes to avoid and the key metrics to measure their success.

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WHAT IS PROGRAMMATIC ADVERTISING? A GUIDE FOR PUBLISHERS

Programmatic advertising has come to dominate the advertising landscape over the last decade, with publishers and advertisers seeking to buy and sell ad inventory more efficiently.

The technology has gained traction because it has streamlined the ad sales process by tapping into AI and machine learning. Global programmatic ad spend is forecast to climb from nearly $188 billion in 2017 to almost $725 billion in 2026. This anticipated growth is mainly because of technological advancements that could further disrupt the digital advertising space.

The automation of ad sales has been a win-win for both sides. Publishers have boosted ad revenue by improving audience targeting, showing more relevant ads and increasing ad deal efficiency.

Join us as we explore programmatic advertising, how it works and its benefits for publishers. In addition, we’ll shed light on programmatic ad trends of 2023 and briefly discuss medium-term forecasts.

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