Archive
SODP Dispatch - 28 August 2025
Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI, how to get into Google discover with paid traffic, maximize your SEO with optimized tag pages, half of UK adults worry that AI will take or alter their job, poll finds, SODP dinner event series + more
SODP Dispatch - 21 August 2025
Ahrefs launches tracker comparing ChatGPT & Google referral traffic, hype and western values are shaping AI reporting in Africa: what needs to change, seven evergreen tips for publishers, social media still pushing suicide-related content to teens despite new UK safety laws, Edge of Search 2025 + more
SODP Dispatch - 16 August 2025
The AI trust blueprint: how a European newsroom consensus is defining a new promise to readers, generative AI, online platforms and compensation for content: the need for a new framework, stop guessing and start testing with real growth, YouTube expands Promote tools, no Google Ads needed, Edge of Search 2025 + more
SODP Dispatch - 7 August 2025
This journalist was fired from the largest broadcaster in the Philippines. Then he took his show to YouTube, mastering content engagement: key metrics and strategies, why branded search is the real metric that matters, Aussie advertisers abandon traditional media for digital options: Guideline SMI, Edge of Search 2025 + more
SODP Dispatch - 31 July 2025
Google says it will sign EU’s AI code of practice, can academics use AI to write journal papers? What the guidelines say, social search is the new SEO, B2B marketing is starting to look a lot like B2C (and it’s working), Google Search Central APAC 2025 + more
SODP Dispatch - 25 July 2025
Beyond fan-out: turning question maps into real AI retrieval, African media is threatened by governments and big tech – book tracks the latest trends, Keep content alive with post‐publish action, the 30-second statement that triggered Australia's next privacy tranche – marketing, media and tech on notice , News Reach Conference 2025 + more
SODP Dispatch - 17 July 2025
This Is why America needs public media, Grok’s antisemitic rant shows how generative AI can be weaponized, evergreen growth with programmatic SEO, ChatGPT: everything you need to know about the AI-powered chatbot, News Reach Conference 2025 + more
SODP Dispatch - 11 July 2025
Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal, what makes a good AI prompt? Here are 4 expert tips, new study finds, publishers, reclaim control: Cloudflare’s new AI crawl policy, Google Adds Forum Rich Results Reporting In Search Console, News Reach Conference 2025 + more
SODP Dispatch - 3 July 2025
‘Go niche or go broke’: Commercial pressure hits general publishers hardest as platforms renege on deals, forcing revenue diversification scramble, using TikTok could be making you more politically polarized, new study finds, why publishers must prioritize dwell time, millions of websites to get 'game-changing' AI bot blocker, Edge of Search 2025 + more
SODP Dispatch - 26 June 2025
AI search currently drives less than 1% of traffic to most sites, Google is still dominant, and watch the long-term risk of ignoring Google search, should global media giants shape our cultural and media policy? Lessons from Satellite radio, Reuters digital news report 2025: what it means for independent media, the mainstream news battle hits YouTube: how Fox News, CNN, MSNBC stack up, LearningSEO.io + more
SODP Dispatch - 19 June 2025
Streaming surpasses broadcast, cable for first time in monthly US TV usage, 10 best content analytics software for publishers in 2025, from churn to connection: the power of niche communities in publishing, Google launches ‘Search Live’ real-time voice search in AI mode, Reuters institute digital news report 2025 + more
SODP Dispatch - 5 June 2025
Australia’s digital platforms ramp up misinformation safeguards according to 2025 disinformation reports, how to build your own Ad network: a step-by-step guide, monetizing video in 2025: what's still working for publishers, Google updated its ranking algorithms for explicit videos and explicit content, Reddit trends + more